Having beautiful home staging photos is an important part of our business. What's really interesting is that it's not the stuff in the photos that makes the difference, it's the message and emotion that all the stuff conveys. We call this lifestyle staging.
Lifestyle staging sells more homes in less time
Matthew Finlason, host of the hit show The Stagers, first began this term, along with the synonym 'target staging'. Lifestyle, or target staging, is a simple phrase to convey the goal of setting the stage that will appeal to the most likely buyer. In years past, home staging was thought of as a way to broaden the buyer pool. We neutralized spaces. Today this method focuses on the buyer demographic who will most likely buy and rather than neutralize the home, we make it more appealing to them specifically.